Code Networks is proud to announce the launch of CODE.TV, the first
television network for affluent 25-49 year olds, a free on-demand
broadband channel available exclusively at http://www.code.tv. CODE.TV
will launch on June 12, 2006, featuring local culture and lifestyle
programming for New York City and the Hamptons, with Los Angeles and
other city-specific channels to follow. CODE.TV gives viewers the
latest insider information from chic, hip, expert hosts who take them
inside the action and entertainment of each city's hottest and most
exclusive new destinations.
Each weekday CODE.TV will
release a new hosted video segment about the latest upscale New York
City and Hamptons hotspots, available for viewing free and on demand at
http://www.code.tv. CODE.TV programming gives its audience first-look,
exclusive insider information about all the spaces, places, and faces
the city will be buzzing about tomorrow. Users can meet the players,
take a tour, and get all the dish they need to keep abreast of the New
York and the Hamptons scenes; CODE.TV is there 24/7 to help
sophisticated urbanites separate the must-dos from the wannabes.
CODE.TV is the first outlet to bring the luxury urban lifestyle alive
with video and is advertiser-supported, with content that is strictly
editorial. CODE.TV's hosts and producers select and review all
destinations featured on the network.
Each CODE.TV segment
is hosted by an expert, from professional chef Sara Gore to full time
mother Wendy Fentress to avid athlete and outdoorsman George Oliphant.
The CODE.TV hosts bring the best of New York and the Hamptons to life
each day.
CODE.TV will capitalize on the explosive growth
of broadband video, reported by comScore as of March 2006 to reach more
than 77 million Americans each month, by harnessing the revolutionary
possibilities of broadband for distributing tailored TV to niche
audiences.
"We wanted to create something that has the
excitement and impact of television while satisfying every successful
young New Yorker's need to be ahead of the curve," said CODE.TV
executive producer Morgan Hertzan. "We are creating the ideal content
for broadband by focusing on the social currency of this young affluent
audience. We are the first to present urban luxury lifestyle editorial
as video, and now our audience can get to know these places, and the
people behind them, in a much deeper, more visual way."
Code Networks CEO Joseph Varet said, "CODE.TV was created to connect
with affluent Americans under the age of fifty, with all-original
programming that's uniquely relevant to them. This is arguably the
world's most desirable audience, yet they have never before had their
own TV network. For the first time, broadband technology allows us to
serve this incredibly valuable super-niche audience with high-quality
video programming. There are hundreds of magazines, websites, and email
newsletters where you can read about new luxury lifestyle destinations,
but it's far more compelling to experience them first-hand through our
entertaining and informative video profiles."
"CODE.TV is
a great example of how Internet TV is opening up the television market
with new channels and online media opportunities," said Jeremy Allaire,
Chairman and CEO of Brightcove, an Internet TV service dedicated to
harnessing the inherent power of the Internet to transform the
distribution and consumption of media. CODE.TV has partnered with
Brightcove, to distribute its broadband video programming. "We're
pleased to be working with the CODE.TV team, what they are creating
will fill a void in the current media landscape, and is the perfect
example of the possibilities of broadband TV. As former MTV Networks
executives, the CODE.TV team brings the market knowledge and scale
needed to make this a great success."
From Madison Avenue
to Mercer Street, the East Village to East Hampton, CODE.TV gives you
exclusive first-look access to the places that matter now. By merging
the omnipresence of the Internet with the exciting pace and style of
television, CODE.TV brings the young and affluent viewer the
information they want and care about.
About CODE.TV Founders:
Joseph Varet, CEO, was most recently responsible for all aspects of
business development and strategic planning for new television and
broadband networks at MTV. Among the channels that Joseph developed are
MTV World (a suite of subscription foreign-language music video
channels for bicultural US audiences) and a forthcoming
culture/lifestyle broadband network. Joseph also created and launched
the MTV Games videogame studio. Previously, Joseph was CEO of The
Groove Alliance, a publisher of branded online videogames for Disney,
Nickelodeon, Warner Bros, Microsoft, Mars, FedEx, Michelob, and others.
He has also worked in strategy and new venture development at Fox
Television and digital media agency KPE. A native New Yorker, Joseph
received a BA degree from Harvard College and a MBA from Columbia
Business School. Joseph serves on the Board of Directors of The
Northside Center for Child Development and the Contemporaries Executive
Committee of the Whitney Museum.
Morgan Hertzan, Chief
Creative Officer/Executive Producer, was most recently Executive
Producer for new television and broadband networks at MTV, where he
oversaw all aspects of creative development and production for MHD
(MTV's high definition music channel), MTV World, MTV Puerto Rico, and
MTV 44 1/2 (MTV's permanent video billboard in Time Square). Morgan
previously created, launched, and supervised production of mtvU (MTV's
college television network), which reaches over 7 million students at
700 US colleges and universities. Prior to joining MTV, Morgan was an
Associate Producer at CBS News' "60 Minutes." A native New Yorker,
Morgan received a BA in Broadcast Journalism from American University.
Morgan serves as Co-Chair of the Stephen D. Hassenfeld Center for
Children with Blood Disorders at NYU Medical Center.
great post
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