Why My AdSense Revenue is Very Low?

"Why my AdSense revenue is very low" is a common question among small AdSense publishers and bloggers. For those who confused and frustated, here is both good news and bad news: You are NOT alone.

Your problem with AdSense revenue is very common. Perhaps 90 percent (or more) AdSense publishers celebrating their first anniversary joining Google AdSense program with only few dimes in their account, embarrasing enough even just to buy a can of pet food. But you won't hear any AdSense publisher's failure story on the web, because everybody tend to keep their secret and let other people think prosperity and wealth always be with him :-D So don't blame yourself!


Looking at those sadness point, you may start thinking AdSense is useless, or even guessing someone at the Googleplex has doing conspiracy and stole your balance ...

No. There's no conspiracy, monkey business, or account balance stealing. Nothing wrong with AdSense program. AdSense is the best ad-network you can find on the web so far. It offer big buck reward for everyone who deserve to receive it. It's true that Google hide some detail fact and all internal data about AdSense program publisher want to know - and also strictly prohibit AdSense publisher to publish their own data.

However, we should regard Google goodwill to share part of their wealth with site's owners and bloggers. Those Big-G will not hurt their own reputation just to stole your petty cash. They've got their own revenue from advertisements on above and right side of Google search result. Huge enough to pay more than 20,000 employees and make Larry Page and Sergey Brin - duo Google co-founder - two of richest people in the world.

So now we should start seeking and breaking the problem in ourselves - and our sites. What wrong with our sites? Here is three key factors who build up your AdSense revenue:

1. Traffic, traffic, traffic

No traffic, no click. No click, no revenue. No need Albert Einstein to understand this very simple logic. Site or blog which have less than 1,000 visitors per day tend to have more difficulties to gain feasible revenue, since there's no much clicks-through on your ads.

The basic formula of Google AdSense revenue is:

AdSense Revenue = (Impressions * CTR * CPC)

Ad Impressions is depend on site's traffic. How to increase traffic to your site is not this article's scope and focus. Follow Allan Gardyne tips on his free PDF ebook 77 ways to increase website traffic.

If you feel increasing traffic is hard and time consuming process, ad impressions can also be increased by doing some on-site tweaking, such as adding "Related articles" section below your post that make visitors will spend longer time staying on your site if they found other interesting articles.

Other tip is divide your long article into multiple short posts. This trick will bait visitors to open all posts to finish reading entire article. More visitors spend their time on your site, more chance they will click on your ads. It's just similar to "to be continued" trick applied on every ending on popular TV series or soap opera.

2. Click-Through Ratio (CTR)

How much of your visitors who really turn to be ad-clickers? Click-Through Ratio (CTR) is a parameter to measure this - as it name suggest. The simple picture about CTR is, if you have 1,000 visitors and CTR of 2, it mean 2% of those 1,000 visitors (= 20 visitors) clicks on your ads. On the other word it means one of every 50 visitors will be ad-clickers. CTR is important because a rise of 0.1 in CTR will increase your revenue as much as 10%.

So now you have a picture why 1,000 visitors (or impressions) per day is normal target to generate feasible AdSense revenue. If your site has only 20 visitors per day and CTR under 1, you will spending your entire life counting time until the next five cents-worth click happen ..

CTR is vary and highly influenced by on-page factors including ad placement, ad color, and ad unit style. If daily traffic amount is not your problem anymore, then you should give more attention to these factors. Official AdSense Publisher's Optimization Tips will help us by give any useful tips, such as blending ads with content (but not to make your visitors confuse to differentiate between content and AdSense ads), choosing best ad unit, best ad placement etc. Follow their guidelines and combine it with your own improvisation.

3. Cost-per-Click (CPC)

AdSense ads price are not created equal. Its worth based on Google AdWord dynamic bidding mechanism. Ads price has wide range from few cents to several dollars per click. We - as publisher - have a portion of this value. How much exactly no one knows. Except we are VIP or one of those big publishers with special contract, we have no power to insist Google to reveal their payment scheme.

However, we still can determine which keywords have high CPC by using Google AdWord Keyword Tool External to get rough estimation about how much you'll be paid if you optimizing your page using those keyword(s).

But always keep in mind, don't go too far with high paying keywords. You shouldn't 'prostitute' your site or blog solely to chase dollars from high paying keywords. Don't write about mesothelioma prognosis if you are not expert on this medical field, just because mesothelioma is one of most prosperous AdSense keyword. It can mislead people who seriousy seeking for those crucial medical information, and also can be black-listed as web spammer. Once your site identified as spam site, Google will penalize it from their index with no mercy at all.

Internet is full of junk, so don't throw up more dirts on it. If you're blogger, keep the purpose and reason of our blogging activity is because we enjoy it and want to enhance other people's experience. Treat AdSense just as candy reward because we provide best content for people - not as goal or motive that makes we start blogging. When we focus on quality and worthful content - and always make it up-to-date by adding new contents regularly, then traffic will automatically increase by the time. Both direct and via search engine. So do your AdSense revenue ..

Related Posts by Categories